BAR SHOW

Developed for the Athens Bar Show at Technopolis, Gazi—one of the leading bar industry events in Europe—this project focused on the design and realization of a compact tequila activation space.

The installation was conceived as a small-scale but high-impact bar, bringing together three distinct agave brands within a unified architectural language. The design referenced traditional Mexican textures and materials, reinterpreted through a contemporary, clean scenographic approach.

My role focused on the spatial composition, visual balance, and overall atmosphere of the installation. The objective was to create a clear and recognizable identity within a dense exhibition environment—delivering a strong visual presence despite its limited scale.

Through controlled geometry, materiality, and color zoning, the space achieved a direct and engaging interaction with visitors, functioning both as a service point and as a brand statement.

A compact intervention, designed to be immediate, legible, and effective.